Read about the most recent Master of None press coverage, book reviews, and updated news about Clifford Hudson. For news highlights from Cliff's career, check out the news from the vault.

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Latest News

Podcast: Founders as Masters of None

From Founder to CEO, January 2021

Cliff talks about his new book and its relevance to Founders. In fact, we specifically talk about his struggles "letting go" as the company grew and his feelings when the company was sold… the ultimate "letting go". I know you will learn a lot from Cliff. I sure did.

Podcast: How a Master of None Reaches the Top

Bloomberg BusinessWeek Radio, October 2020

Cliff Hudson, former CEO of Sonic, discusses his leadership book “Master of None: How a Jack-of-All-Trades Can Still Reach the Top." He also shares his view on traits that define effective leadership.

Book Review: Master of None

Publishers Weekly, July 2020

"Hudson’s book is so enjoyable that readers may not at first realize the trove of valuable advice it contains."

News from the Vault

Video: Sonic CEO: We Don't Ignore Value

CNBC, June 2018

Cliff Hudson, Sonic Corporation chairman and CEO, discusses the company's quarterly result which saw a slight decline in same-store sales, and how it plans to differentiate from growing competition while maintaining value for the customer. Also Hudson talks about Sonic's expanded mobile ordering program.

Video: Cliff Hudson Shares Sonic Then & Now

The Oklahoman, February 2018

Sonic CEO, Cliff Hudson, shares moments and happenings of his three-decade experience with the company. From its growth potential to Sonic's relationship with NBA player, Kevin Durant, and slushies.

Video: Sonic CEO Cliff Hudson on Mad Money Talking Two Guys & More

CNBC Mad Money, July 2014

From foot long hot dogs to slushies and shakes, Sonic doesn't shy away from the sweet or the savory. And the stock's up more than 50% over the past year. But can it keep serving up gains amid the growing natural food trend? Jim Cramer's pulling up a chair with the CEO.